English

TGS-2026062030

Branding Strategy for Campaign

The Execute Branding and Public Relations Campaigns course is an intermediate-level programme that develops the knowledge and practical skills needed to design branding initiatives and implement PR campaigns aligned with organisational goals and customer perspectives. Learners build a foundation in branding principles, public relations tactics, stakeholder engagement, and brand reputation management, while gaining applied skills in campaign execution, KPI monitoring, active listening, and social media assessment.

Designed for marketing and communications professionals across sectors such as retail, hospitality, government, and corporate communications, the course strengthens employability by equipping learners to co-create customer-driven brand strategies and deliver measurable campaign outcomes.

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Course Duration

17 Training Hours, 2 Hours Assessment

Certificate Awarded

WSQ Statement of Attainment

Teacher-Student Ratio

Class: 1:20
Assessment: 1:1

Entry Requirements

● Completion of secondary education
● English literacy at Level 4
● New join as marketer
● Sales / Marketing / Branding Executive

Mode of Delivery

The course is delivered by a well-qualified trainer in a classroom

Learning Outcome

✔ Deliver branding designs aligned with brand positioning and customer insights
✔ Execute effective branding and PR campaigns
✔ Analyse stakeholders and apply branding principles
✔ Implement PR tactics and integrate customer feedback
✔ Monitor performance using KPIs
✔ Assess brand reputation across platforms
✔ Evaluate outcomes and recommend improvements
✔ Execute customer-centric, data-driven campaigns

Examination & Graduation

Assessment Methods

Practical Exam, Written Exam

Graduation Requirements

Must be able to perform 100% competences criteria

Payment & Funding

Singapore citizen age 21-39 & PR	Singapore citizen above 40	Foreigner
$ 450	$ 270	$ 900

Funding Support:

This course is Skills Future Credit eligible Applicable for Singaporeans age 25 and above.

Validity date 24-02-2026 - 23-02-2028

Meet the Trainer

Catherine

Founder & Director | Beauty Forever Learning Hub

Catherine Koh Siew Hong is a distinguished pioneer in Singapore’s beauty and wellness education sector, with over 49 years of hands-on experience as a beauty therapist, educator, and business leader. As the Founder and Director of Beauty Forever Learning Hub and Beauty Forever Saloon, Catherine has transformed her passion into purpose—grooming generations of professionals through quality training, innovation, and mentorship

Funding Eligibility Criteria

Individual Sponsored Trainee

Company Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
Beauty Forever Learning Hub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
Beauty Forever Learning Hub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

Remarks

Individual Sponsored Trainee	Company Sponsored Trainee
SkillsFuture Credit: Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.	Absentee Payroll (AP) Funding: $4.50 per hour, capped at $100,000 per enterprise per calendar year. AP funding will be computed based on the actual number of training hours attended by the trainee. Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim did not meet the eligibility criteria.

Get Certified

Upon successful completion of a Beauty Forever Learning Hub course, learners will receive a recognized certificate that verifies their knowledge, skills, and competence in their chosen area of study. This certification serves as a testament to their ability to meet industry standards, demonstrating both practical expertise and theoretical understanding. Graduates can confidently pursue opportunities within the chosen career, showcasing their certification as proof of professional training and achievement.

Ready to Enrol?

Why Learn at Beauty Forever Learning Hub?

ITEC, CIDESCO, and WSQ Certified Courses

Beauty Forever Learning Hub offers internationally recognized certifications such as ITEC, CIDESCO, and WSQ. These credentials are highly valued in the beauty and wellness industry, ensuring students have globally acknowledged skills and expertise.

Bilingual Learning Options

Understanding the diverse needs of students, the courses are taught bilingually, accommodating languages such as Chinese, Malay, Vietnamese, and Indonesian. This inclusivity ensures a seamless learning experience for students from various cultural backgrounds.

Hands-On Practical Training

We provide practical, hands-on classes where students refine their skills in real-world scenarios. From mastering beauty techniques to delivering exceptional customer service, these sessions prepare students for successful careers in the industry.

Increase your earning potential

Enhance your career prospects and earning potential by upgrading your skills with Beauty Forever Learning Hub. Equipped with the latest techniques and certifications, graduates are empowered to secure better opportunities and achieve greater financial rewards.