活动品牌战略

“执行品牌与公共关系活动”课程是一门中级课程，旨在培养学员设计品牌推广方案和实施符合组织目标和客户视角的公关活动所需的知识和实践技能。学员将学习品牌原则、公共关系策略、利益相关者参与和品牌声誉管理的基础知识，同时掌握活动执行、关键绩效指标 (KPI) 监控、积极倾听和社交媒体评估等应用技能。

本课程面向零售、酒店、政府和企业传播等行业的市场营销和传播专业人士，通过帮助学员共同制定以客户为中心的品牌战略并取得可衡量的活动成果，从而提升其就业竞争力。

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课程时长

17 小时培训，2 小时评估

颁发证书

WSQ成绩单

师生比例

课时：1:20

考核：1:1

入学要求

● 完成中学教育

● 英语读写能力达到4级

● 新入职，担任市场营销人员

● 销售/市场营销/品牌推广主管

授课方式

课程由一位资深培训师在教室授课。

学习成果

✔ 提供符合品牌定位和客户洞察的品牌设计

✔ 执行有效的品牌推广和公关活动

✔ 分析利益相关者并应用品牌原则

✔ 实施公关策略并整合客户反馈

✔ 使用关键绩效指标 (KPI) 监控绩效

✔ 评估跨平台品牌声誉

✔ 评估结果并提出改进建议

✔ 执行以客户为中心、数据驱动的营销活动

考试与毕业

评估方法

实践考试、笔试

毕业要求

必须能够达到100%的能力标准

付款与资助

Singapore citizen age 21-39 & PR	Singapore citizen above 40	Foreigner
$ 450	$ 270	$ 900

资助支持：

本课程符合技能创前程培训补助资格，适用于25岁及以上的新加坡公民。

有效期： 2026年2月24日至2028年2月23日

获取证书

Catherine

创始人兼总监 | Beauty Forever Learning Hub

Catherine Koh Siew Hong是新加坡美容及健康教育领域的杰出先驱，拥有超过49年的美容师、教育家和商业领袖的实践经验。作为Beauty Forever Learning Hub和Beauty Forever Saloon的创始人兼总监，Catherine将她的热情转化为使命——通过高质量的培训、创新和指导，培养一代又一代的专业人才。

考试与毕业

Individual Sponsored Trainee

Company Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
Beauty Forever Learning Hub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
Beauty Forever Learning Hub reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

考试与毕业

Individual Sponsored Trainee	Company Sponsored Trainee
SkillsFuture Credit: Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.	Absentee Payroll (AP) Funding: $4.50 per hour, capped at $100,000 per enterprise per calendar year. AP funding will be computed based on the actual number of training hours attended by the trainee. Note: Courses / Modules under Professional Conversion Programme (PCP) will not be eligible for AP funding claim did not meet the eligibility criteria.